Our use of cookies

At Akeo, we are committed to keeping transparency on how we collect data and use it. This policy explains how and when we use cookie technology on our website.

What are Cookies?

A cookie is a small piece of data or a text file that is downloaded to your computer or mobile when you access certain websites. Cookies may contain text that can be read by the web server that delivered the cookie to you. The text contained in the cookie generally consists of a sequence of letters and numbers that uniquely identifies your computer or mobile device; it may contain other information as well.

By agreeing to accept our use of cookies, you are giving us, and third parties we partner with, permission to place, store, and access some or all the cookies described below on our cookie policy.

What Type of Cookies Does Akeo Use?

Strictly Necessary Cookies. These cookies are necessary for proper functioning of the website, such as displaying content, logging in, responding to your request for services, validating your session, and other related functions. Most web browsers can be set to disable the use of cookies. However, if you disable these cookies, you may not be able to access all the features on our website correctly. This also includes session cookies. These cookies allow websites to link the actions of a user during a browser session. Session cookies expire after a browser session ends.

Performance Cookies. These cookies collect data about the use of the website, such as pages visited, traffic sources, users’ interests, content management on the website, and other site measurements.

Functional Cookies. These cookies enable the website to remember user’s choices – such as their language preference, username, and other personal choices – while using the website. Functional cookies can also be used to deliver services such as letting a user make a blog post, listen to the audio, or watch videos on the website etc. They also include media cookies that can be used to enhance a website’s performance and provide special features and content. They can be placed by third parties who provide services to us or by our company.

Advertising or Targeting Cookies. These cookies are usually placed and used by advertising companies to develop a profile of your browsing interests and serve relevant advertisements on other websites. If you disable these cookies, you will see less targeted and more irrelevant ads on the internet.

Why Does Akeo Use Cookies?

  • Identifying the areas or pages of our website that you have visited.
  • Personalizing our services and content that you see on our website.
  • Our web analytics.
  • Remarketing our products or services to you.
  • Remembering your preferences, settings, and other details.
  • Targeted and relevant ads based on your interests.
  • Affiliate marketing.
  • Allowing you to post comments.
  • Allowing you to share content with social media.

Web Beacons. We may also use the technology called web beacons to collect general information about your usage of our website and other services such as newsletters. The information we gather by web beacons allow us to statistically monitor the number of people or users who open our emails. Web beacons also help us to understand the behaviour of our customers, members, and visitors.

Google Analytics Privacy notice. Our website uses Google Analytics to collect information about the use of our website. Google Analytics collects information from users such as age, gender, interests, demographics, how often they visit our website, what and how many pages they visit, and what other websites they have visited before coming to our website. We use the information we get from Google Analytics to analyse traffic, remarket our products and services to users, improve our marketing, advertising, and to improve our website. We have enabled Google Analytics features such as remarketing with Google Analytics, Google Display Network Impression Reporting, and Google Analytics Demographics and Interest Reporting. Google Analytics gathers only the IP address assigned to you on the date you visit our website, not your name or other personal details. We do not combine the data collected using Google Analytics with personal data. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit our website, the cookie cannot be used by anyone except Google. Google also uses specific identifiers to help collect data about the use of our website. For more information on how Google collects and processes your data, visit https://www.google.com/policies/privacy/partners/

You can prevent Google Analytics from using your data by opting out at this link: https://tools.google.com/dlpage/gaoptout

Google Remarketing. Why am I seeing ads by Google for products I’ve viewed? Our website uses a remarketing advertising service. Our remarketing service is provided by Google and other companies that show our ads on websites across the Internet. With remarketing you may see ads of our website if you have already visited it. For instance, you visit a website that sells furniture, but you do not buy any furniture from that website. The website’s owner might like to encourage you to revisit the website and buy a furniture by showing you ads on other websites that you visit. We use remarketing for similar purposes. For this to happen, Google will read a cookie that is already in your browser, or they place a cookie in your browser when you visit our site or other sites using remarketing. You can opt out of Google’s use of cookies and remarketing at this link: https://support.google.com/ads/answer/2662922?hl=en or you can opt out using the Network Advertising Initiative opt-out page at: http://optout.networkadvertising.org/#!/

Facebook Remarketing. Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive data from our website and elsewhere on the internet, and use that data to provide measurement services and target ads. With Facebook remarketing, you may see our ads on Facebook after you have visited our website. For this to happen, Facebook uses a Custom Audience Pixel that is activated when a visitor lands on a webpage and a unique “cookie” is placed in their web browser. Facebook lookalike audience targeting allows us to show ads on Facebook to people who are like those who have already visited our website. To opt out of Facebook’s collection and use of information for ad targeting visit: https://www.facebook.com/help/568137493302217

How Can You Control the Use of Cookies on Akeo?

Most web browsers can be set to disable the use of cookies. You can control it through the preference settings of your web browser. However, if you disallow cookies or limit their ability, you might end up hampering your overall experience on the website. You won’t be able to use all the services of our website efficiently. Moreover, we won’t be able to provide you with a personalized experience and relevant or useful ads.