Innovation is transforming the way we live and work. Also, impacting businesses in terms of cost, business models, and operational efficiency. Emerging technologies like AI, Blockchain, Big Data, and API-enabled platforms are driving a revolution in numerous industries. As a result, businesses, especially startups are changing their point of view towards achieving goals and meeting customer demands.

The digital disruption is impacting a wide range of industries, and startups need to be agile and flexible to stay relevant for long in this dynamic environment. They need to build products and services that are more digital-oriented and innovative to meet consumer needs and gain a competitive advantage over the competitors.

In simpler words, it has become highly important for them to be innovative and flexible to changes in order to survive in this age of digital disruption. Here are five expert tips for startups to help them do so.

1. Recognize and acknowledge changes

Let’s understand it with an iconic story. Once a pioneer in the photography world, Kodak failed to grasp the significance of a technological shift that threatened its business. The company failed against Fujifilm and witnessed a great downfall in the 1990s. It filed for bankruptcy in 2012.

Change is an inevitable part of startup life. It allows them to adapt to the dynamic environment and improve their market position. So, the first and the foremost thing for any business to sustain is to identify and acknowledge changes that market demands. If not, nobody could help your business to survive in the market. A progressive business should be innovation-driven and embrace the changes quickly in a dynamic environment.

2. Focus on integrating

Integration is the key to growth for startups or any other established business. It allows them to combine their processes, technology, and people to work towards a common goal. A well-integrated system bridges the gap between multiple functions as well as processes and saves time and money significantly. On the other hand, businesses that are not integrated often suffer from duplicate tasks, higher operational cost and excessive resource consumption.

3. Find innovative ways of working

In this world where technology is disrupting every single sector, innovation can be concluded as the most important key to success. Innovation is achieved by building a product or service that is unique, solving a problem and significantly affecting millions of people. It gives an edge to startups in penetrating market faster leading to bigger opportunities.

Successful use of technology and innovation could help bring new and improved products, enhance efficiency and most importantly profitability.

4. Implementation is the key

Amongst the top barriers for businesses on the road to innovation are the challenges in implementing initiatives. Alarmingly, 90% of businesses fail to effectively implement their strategic plans, based on a study by Harvard Business School.

Understanding and drafting a successful business strategy might be tough but the right implementation is the real challenge. A strategically implemented plan could lay the groundwork for startups to work on those areas that need attention. If not, it could have a reverse effect on your growth.

5. Aim to disrupt or be disrupted

The prime reason behind disruption is the rocket-paced advancement of technology which allows new business models to enter the market at an ever-increasing rate with a rapidly declining cost. That said, your business might face disruption anytime if you fail to keep up with the advancements. One key to surviving here is to embrace the changes and evolve according to the changing demands. This requires accelerating the speed of identifying opportunities and agility to convert that opportunity into a viable solution.

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