This is 2021, and we believe every business knows the importance of having an online presence in the form of a website. Irrespective of the industry that the business is in, a website can greatly affect its success.
For a startup, a website establishes trust for customers, and for an established business, besides trust, a website offers latest news, PR happenings, social media links, and related information that keeps them engaged.
We know in this day and age businesses do know the importance of a website and that their customers will visit it before making a purchase.
However, you may be hesitant to go online because:
· you feel you are not tech-savvy enough;
· you would find it difficult to manage a website;
· you are concerned about the price of development.
We have good news for you – there is a solution available for each one of these problems. We also have shared a blog previously on how to calculate the development cost, you can read it here.
If you still need convincing, here are the top reasons it’s important for your business to have a website:
Credibility
One of the main reasons you should have a website for your business is to increase your organization’s credibility. Chances are there are several providers offering a similar service to yours. One way you can stand out is by having a website that looks good and clearly communicates quality information to your consumers.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Leads
Showcasing your brand to your prospective customers is one of the most important things that you can do. By clearly establishing who you are, what you represent and what you are offering, you increase the chances of your customers buying from you.
This is also something that can set you apart from your competitors. Without a website, it can be incredibly challenging to do this because people can’t easily find quality and reliable information on your business.
Attract and convert more leads for your start-up with your online presence.
Brand
Perhaps one of the most intriguing reasons to have a website for your business is because it can increase your chances of getting leads.
Once people find you online, become interested in your product or service and want to know more, they’ll know how to contact you, thanks to the information on your website. This gives you the opportunity to increase your sales. Even though websites have a cost, when used correctly, they have a positive ROI.
Organic Traffic
Once you’re online and have an SEO-optimized website, you have a chance of showing up in Google search results. This means that when people are searching for a product or service, there is a chance your website will show up in the results. This gives you the opportunity to drastically increase your customer base.
Saving You Time + Customer Service
Many businesses get calls from prospects or existing customers asking simple questions. If you miss a call, the customer is left unhappy. Calls can also distract your staff from focusing on the most important parts of your business. A website can reduce these calls and increase internal productivity; also helps customers find useful information without needing to call.
PR Management, Webinar and Broadcasts
Since your website is on 24/7, it’s easy to post updates and announcements to your customers. It’s a way to keep them up to date on everything that you’re doing. When something is particularly relevant to them, it increases the chance of you being able to upsell them.
Utilizing Digital Marketing Tools
As a startup or an established business, you will be able to monetize more via the digital marketing tools, and grow your business. To do this effectively, leverage search engine traffic that has been going to your website. Also, you can target the most qualified customers, and get the best ROI on your paid ads.
Websites have become essential to business today. We strongly recommend creating one if you haven’t done so already. You can improve it over time, but the key is to start. And if it still feels overwhelming, feel free to approach us and we will help you out.
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